I’m guessing most wine drinkers stick to a few tried-and-true favorites like Chardonnay, or Chianti, and this is all well and good.
Then I got to thinking that, though there’s a huge market for romance novels ($1.36 billion in 2009), a great many readers won’t buy much outside their usual Danielle Steele/Nora Roberts/Diana Gabaldon comfort zone.
At which point I got a little depressed and polished off a bottle of Shiraz.
But when I woke up under the couch the next morning, I had two realizations. First, if you sleep under the couch, you wake up dusty. And second, there’s plenty of room for all of us in a $1.36 billion market.
You see, while Robert Woodbridge White Zinfandel might have near-total market penetration (heh), there’s plenty of room for a spunky (heh) little Oregonian Pinot Noir or Chilean Malbec to earn a tidy profit. The wine market, like the romance fiction market, appears to support a near-infinite number of producers and varieties.
And there’s another thing about being a small producer in a big market—you get to experiment more. The Yellow Tails and Mondavis of the world thrive on predictability. People buying them want consistently decent wine, and that’s what they’ll get. But if you’re in the market for something a bit more interesting, perhaps a Shiraz with a hint of pepper and kumquat in the finish (and if you find one of those, please let me know!), you’ll have to try a smaller winery, one that’s willing to take a chance and stand out from the crowd.
In the same way, while readers might buy a romance novel from a well-known author because they know the heroine will be in bed with the male love interest by page 75, there are people out there whose idea of a good time might be more like a round or two of Strip Battleship. That’s where I come in.
Besides, there’s nothing quite like the experience of discovering a new favorite
So what do you think? Are you open to experimentation in your wine choices? Your fiction choices? What kinds of things do you look for in a good
While you think about it, I’ll be cleaning beneath my couch. You wouldn’t believe the size of the dust bunnies under there.
Don't forget to guess what's odd about this post!